Changes are constantly taking place on the global economic stage, which influence German companies as export leaders. In established markets, demand is decreasing and trade restrictions are being built up while other emerging markets are opening up. The step into future markets and the pioneering activity in an unknown market contains great potential, but also risks. However, entry into promising markets can take place in different ways and does not necessarily have to be cost-intensive. In times of digital communication, e-commerce and platform economy, the market can be analyzed faster and cheaper and the market potential can be evaluated without major investments. Even if you want to expand your activities in a foreign market or open up a new market segment, digital analysis and evaluation methods provide important information. If you need a partner to carry out the market analysis, I can name service providers with experience in the sector in the target country or in Germany and point out government funding programmes that will support you in the market analysis. If you have already decided to enter a new market or to expand your activity in the target country, we will work out possible market entry strategies in workshops and determine the necessary effort and costs. Especially in Eastern Europe and in the Post-Soviet region I support you with the help of my language skills and my contacts in the search for specific (legal) information or office space, with access to authorities and government procurement instruments as well as in estabölishing contacts with service providers and suppliers.
Would you like to export your technology to a certain region, but you do not have a local technical sales and service partner? Do you need legal or marketing experts in the target country? Or are you looking for raw material suppliers, HR service providers and specialists? With my numerous contacts to potential suppliers, (technical) service providers and possible sales partners on site, I can significantly support you with important contacts for market development. I have a longstanding and strong network in Eastern Europe, Russia and Central Asia. In recent years I have also established important contacts to companies and public institutions in the MENA region and in East Africa, from which you can benefit. I mostly got to know representatives of these foreign organizations within the framework of funding programmes to initiate business with German companies and thus know their interest in working with German partners. In addition, I will name government funding programmes and development cooperation projects that will support your step into emerging markets.
If you are already working successfully in countries of the Commonwealth of Independent States (CIS), in Eastern Europe, East Africa or the MENA region, your specialists and managers will have to travel to the target countries or even live in the countries for a while. Then these employees need intensive preparation for their stay In addition to knowledge of the country and industry, these employees need knowledge of social structures, cultural characteristics and practical tips in order to cope with everyday life in the target country. My projects have already taken me to all of these countries, both for business trips and for longer stays. In interactive training sessions, I’ll provide your employees with all the information they need and work with them to prepare their stay.